Priya
Senior Customer Business Manager
Priya
Senior Customer Business Manager
I’ve worked at Warburtons for 14 years now and can really sense the family feel in the office, especially when I get to work with great people in different part of the business every day.
I started my journey in the Category Development team within the commercial function working closely with our retail partners and internal customer planning teams to provide strategic insight and direction to help grow bakery sales.
More recently I moved over to our customer sales team leading and managing the business plan for one of our key retail partners.
My role is so varied but essentially involves developing joint business plans which aim to drive category growth, demand planning to ensure customers are getting great service and being involved in face-to-face negotiations.
I am also responsible for growing our portfolio sales within my retail partner; one of the ways in which I do this is by creating tailored promotional strategies with strong execution plans to drive sales for both businesses. A recent career highlight has been turning our iconic 800g Toastie loaf bright pink during breast cancer awareness month to raise ‘dough’ for Asda’s Tickled Pink charity.
It makes me smile when I see our bright orange vans on the road, especially knowing how much meticulous effort goes behind getting that freshy squeezed loaf on shelf.
My own family also love it when I bring bakery samples home to try!